You had a vision, an image of how you wanted your business to turn out. Much of that vision came true. But some of it didn't. Perhaps your business is a little less than what you wanted it to be. Perhaps it's not What You Thought It Would Be.
Awayre Business Coaching program is a comprehensive, Business-Building Support and Certification System that allows you to master the process of building your business by building it in a supportive, interactive and inspiring environment.
ABC is driven by Awayre LayersTM, our comprehensive business-building methodology that leverages dormant human faculties in building a highly profitable and productive business in all its areas of operation that could be sustained for generations to come.
Awayre Business Coaching program is a comprehensive, 360°, Business Building Support and Certification System that allows you to master the process of building your business by building it in a supportive and inspiring environment.
The core of the Awayre Business Coaching program is a series of ongoing "Business Workout Sessions" developed for Business Owners, Presidents, CEO's and Executives responsible for Profit and Loss of a Corporation, Government Agency or a Non-Profit.
Awayre Business Coaching program is driven by Awayre Layers, our methodology for building a high performing business. The ABC program leverages dormant human faculties in building a highly profitable business that could prosper for generations to come.
The ABC Business Workout Sessions are driven by Awayre Layers, our proprietary 360° Business Building System that allows you to "work" all facets of your business in a laboratory as well as in the real-world environment. These areas include sales, marketing, management, leadership, people development, personal development, product and service innovation and financial management.
"Awayre Inspired" is a certification awarded to the program members based on the mastery of their own business building method that's derived from Awayre Layers. Based on the Martial Arts Belt System, the members start with White Belt, progress through 7 colors of the belt levels and finally achieve the Black Belt degrees 1 through 9. The 17-Level Certification System reinforces our belief that business and human performance development is a life-long pursuit with no "graduation" date. Participation in the certification program is optional and decided at the time of enrollment.
We help you develop a Business Blueprint, a Marketing Framework, and a set of systems and processes most important to your business. These blueprints, systems and frameworks are dynamic, flexible and actionable on a day-to-day basis. Together, we also develop your marketing collateral and key business systems such as sales, marketing, management and product innovation and development. We develop these as a starting point and continue to fine-tune throughout the program.
A series of ongoing "Business Workout Sessions" developed for Business Owners, Presidents and corporate leaders. These sessions are based on Awayre LayersTM, our proprietary 360-degree business building System that gets you to "work" all facets of your business, starting with "Inspiration Point" - your unique source of inspiration - and ending with actionable, repeatable Systems - Business Habits - in Marketing & Sales, Finance, Operation, Customer Service, Technology, Human Resources and Leadership & Management.
AMBICA Inspired Certification Systems that motivates you to master the building of a business the most effective way possible, by building one. AMBICA Inspired Certification consists of 9 levels of business mastery starting from "White Belt" and ending with “Black Belt” and continuing to 9 additional degrees of black belts.
The ABC sessions are driven by Awayre Layers, our proprietary, 360° business building system that allows you to "work" all facets of your business in a laboratory as well as in the real-world environment.
The facets of the business we work on in these sessions include:
Branding, message/story/presentation creation and delivery
In everything we do, including in the ABC program, we go to the most common denominator among all areas of running a business: the Human Dynamics. More specifically, we address the Seven Layers of Human Existence and seek to align them for passionate engagement and effortless efficiency. When this alignment occurs, all facets of a business come into alignment. This Seven Layer model, called Awayre Layers, is based on deep study, research and in-the-field work involving thousands of hours and many, many years, that enable businesses to achieve superior performance and is proven to produce results.
We believe the silver bullet does exist. Businesses achieve superior performance all the time. But the trick is in the execution, the implementation. That's why, implementing our solutions involves sincere commitment in time and effort for a number of months in mastering the building of a great business.
In each of the ABC sessions, we address these seven layers. We do have a different focus every time. The time and attention we give to each layer in a particular session may vary depending on the focus of the session. But there is always a method that we follow in each session that is basically identical, yet the experience of going through it for a participant is always unique.
The ABC program is practical, proven, action-oriented and results-oriented which you master by DOING both in the classroom as a laboratory and in the real-world. MBA is intellectual and theory based. We often call ABC an MBA in Action, although that does not tell the full story.
Business-building is a touch sport. You can't learn how to build a successful one by going to college. Can you learn how to play tennis by reading books and writing a thesis? Business-building involves human factors: learning to fail and succeed, learning to persevere, learning to fall and get up. These skills can only be learned by DOING, not reading about them or intellectualizing them. Like playing tennis, learning to build a business has a strong component of practicing.
You graduate from an MBA program in two years. But you never graduate from learning how to build a business. So you ever graduate from the ABC program. Would Tiger Woods graduate from learning how to play better golf? Would Michael Jordon declare that he has graduated from playing basketball? Did Cal Rikpen, Jr. stop practicing baseball after he became a major league player? Retire? Yes, eventually. Graduate? Never! (Cal Rikpen still practices baseball even several years after he retired from professional baseball.)
In an MBA program, your grades depend on how well you score on a test or in a thesis or reports. In the ABC program, "grades" are measured in 18 levels of Business Building Mastery, much like the Belt System in Karate which could take you a lifetime to master.
In an MBA program, you never find out whether or not your education resulted in concrete business results. In ABC, a portion of our grading depends of the actual systems you have implemented as well as the results your business is producing in various areas of its operation.
In ABC you start getting results from day one. In an MBA program, you have to wait till the graduation date.
MBA promises that you will master building a business in 2 years or less by reading books and writing theoretical business plans. We don't. We believe that business building is a skill, a science and an art form that needs devotion, practice and effort, much like learning martial arts, yoga or tennis.
We believe that business-building is not an academic exercise, it's a practical exercise where we must learn by doing; both in the lab environment and in the real-world. That learning how to build a business goes beyond head - which is where an MBA program stops - and goes to heart, action and inspiration.
Finally, business requires engaging with it from heart, mind and soul. That's why, we address all those human faculties and more in our coaching sessions. An MBA requires only one kind of engagement: intellectual. That's important, but it's a small part of the total engagement you require with your business in order to be successful.
No, not at all. Only that your MBA degree is one-fourth or 25% of the way to mastering business building. If you have an MBA degree, you will have a head-start in ABC as you will be able to take what you have learned in your MBA a step further. You will be able to engage with it with it more intensely, translate it into specific actions and systems so that you can get concrete, measurable results from your business. You will be able to learn how to build concrete systems that get concrete and sustainable result from what you already know.
And perhaps, while you are in ABC, you will find that some of the stuff you learned in your MBA program does not apply on the street. That in building a business, you often need Uncommon Wisdom and Insights, not the Common Wisdom you learn at an MBA school.
No, you don't have to wait the whole year before getting results. In fact, you will start getting results only after attending one session.
However, we are not the one-shot training type of a shop, like so many companies out there. We believe in transformative change with real results in all areas of your business. These changes gather force one session at a time, while your business builds strength and power to become the kind of business you want it to be.
We don't believe that that kind of change can occur over-night. In fact, we believe that growth and development is a life-time committment. If you are to sustain the wonderful, positive changes that will begin to happen in your business as you become involved with ABC, you will have to commit to long term.
Awayre Layers is based on our in-depth research in looking at sucessful as well as unscuccessful businesses who have applied the components successfully in their businesses. Awayre Layers brings together these success factors in a comprehensive business building system so that all facets of a business are adequately addressed.
We will refund 100% of your investment PLUS 10% interest if, after fully attending at least 3 ABC sessions every month for 12 months, your business did not become What You Thought It Would Be as you shared with us at the time of joining.
Awayre Business Coaching is the only ongoing “business workout program” in the world that “works” all 7 layers of human faculties to bring about concrete, measurable and sustainable business and financial results.
ABC is primarily designed for business owners, Presidents & CEO's as well as Executives with P&L responsibilities of Business Units in corporations, government departments and nonprofits. Membership is individual, not corporate.
The in-person coaching sessions are currently held at our Rockville, MD training center. The web-based coaching sessions could be attended with a computer, skype or a telephone from anywhere in the world.